[Serhey Danylenko.
          Photo Courtesy of Hugo E. Martin]

It's a typical start up story.  A couple of smart students, do a class project with a professor encouragement. They decide there's a commercial opportunity and take it into the mainstream where they decide to put the customers as much in control as possible. It catches on and it inmproves at least one aspect of society just a bit.

Except this one didn't start in Palo Alto or Austin, but in Ukraine, a new and emerging country. The story shows how much alike people are when they have the freedom to pursuit what they want and the tools that are now available through the Internet.

I owe a very large thanks to German blogger Hugo E. Martin, as I recently stated. Sirhey Danyenko is one of several people he connected me to. I love Sirhey's story. I think it is relevant to the SAP Global Survey because it shows that cultures and economies are emerging through social media, and when people can interconnect, they very iften end up doing business with each other.

Here are my questions to Serhey and his outstanding answers. Читать дальше...